A professional with years of experience in project management, workforce training, and eLearning, Karla approached us for help designing a website for her new consulting work. Karla was looking to share her business and higher education experience with others and needed to get her name out there.
With an impressive resume and examples of her work, Karla had plenty to show off. What she needed help with was establishing her personal brand, showcasing her work in an attractive and interesting way, and sifting through her work to choose the pieces that best represent her expertise.
The Process
We started by exploring professional portfolio sites by some of Karla’s peers to get a sense of how her competition stacked up. Then, we developed a content strategy for presenting Karla’s unique experience and designing her brand. We also consulted on content curation and gathering testimonials to help Karla assemble and ask for the content she didn’t already have for her site.
We developed all new branding for Karla’s consulting work that balanced the academic side with the business side of her experience in a professional and feminine way. Looking through the site, you really get to know Karla.
We baked on-page search engine optimization into every part of the site. Karla’s site had to stand out among eLearning, workforce training, and project management professionals and that clients looking for a consultant find her easily. So we implemented SEO standards that will help the right people find her.
Once they do come to her site, they can quickly find and peruse her different areas of expertise and easily get in touch to learn more.
