Content Marketing Worksheet This is your opportunity to tell me why you need a website and what the website should achieve. The more information you provide here, the better the solution I'll be able to provide. Ignore any questions that aren't relevant. Step 1 of 5 20% What's your company's name?* What does your company do? What are the products and services you offer?* Blog GoalsSMART goals keep all of us on the same page and moving in the same direction. SMART goals are specific, measurable, achievable, relevant and time-bound. With SMART goals in mind, what are the top 5 business needs of your blog? eg: 20% increase in readers in 6 months, 30% increase in newsletter subscribers this year, reduce admin costs by 15% in 3 monthsGoal #1* Goal #2* Goal #3* Goal #4* Goal #5* Is there anything about your current blogging strategy that serves your business well. If so, why?* Website audienceTell me about your ideal customer. Who are they? How old are they? What gender are they? What blogs do they read often? What are their interests?*What are the top 5 reasons your ideal customer will visit your blog?*e.g. Learn a new skill, answer a burning question, keep up with industry trends, feel a sense of camaraderie with a community Design IdeasHow do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?*Do your competitors have blogs? Provide some names and website URLs.*Tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?* Success!If we were to be celebrating a successful content marketing strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.*Anything else I should know about working with you?*Name* First Last Email* EmailThis field is for validation purposes and should be left unchanged. Δ
